Kambi Group has entered into a strategic partnership with Pure Casino Entertainment to broaden its operations across the Canadian market. The collaboration will integrate Kambi’s gaming technology with Pure Casino’s regional distribution network.
The agreement focuses on expanding Kambi’s presence in regulated Canadian provinces. Pure Casino Entertainment will serve as the primary distribution partner, enabling Kambi’s sportsbook and casino solutions to reach additional operators.
Platform Integration and Regional Deployment
Technical deployment will proceed in phases, beginning with core sportsbook modules. Pure Casino Entertainment will handle regional compliance verification and client onboarding, while Kambi Group will maintain responsibility for platform updates and backend performance monitoring.This partnership follows Kambi Group’s recent focus on North American market development. The company has previously adjusted its distribution strategy to align with provincial regulatory frameworks.