New Zealand regulators have implemented new restrictions on artificial intelligence endorsements within the casino industry. The measures target promotional materials that utilize synthetic faces and generated voices to represent brand ambassadors.
The updated guidelines require operators to clearly identify when digital personas are created through machine learning rather than featuring verified human representatives. Casino marketing campaigns must now disclose the use of computer-generated imagery and audio synthesis in all public-facing advertisements.
Scope of the Regulatory Update
The restrictions apply to online and land-based gambling venues operating across the country. Officials indicated that the framework aims to maintain transparency in promotional communications and prevent misleading consumer interactions. Compliance requirements will be integrated into existing licensing standards for gambling operators.
Source: iGaming Express.